One such strategy is the use of value-based pricing, which reflects the brand’s unique features like easy affordability, great taste, and high quality. The company has adopted various pricing plans to cater to its price-conscious customers. Lays, a world-renowned snack brand, has established itself as a leader in the snack food industry through its effective pricing strategies. The brand’s success is also attributed to its packaging and design, which plays a significant role in attracting and retaining customers. Overall, Lays’ product strategy focuses on offering a range of flavors that cater to different countries’ tastes, while also ensuring that the products are marketed as healthy snack options.
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